Community, creativity, and bold moves.

At Good Wine Good People, we believe wine is personal — and so is building a business. From a scrappy startup with a big idea, we’ve grown into one of the UK’s most exciting independent wine companies, celebrated for our values, our storytelling, and our exceptional wines. Whether you’ve followed our journey from the beginning or are just discovering us now, we’re thrilled to invite you into our next chapter: an opportunity to invest in a brand that’s growing fast, loved widely, and ready to scale. Your support will help us deepen our reach in e-commerce and wholesale, open our first London venue, and bring even more joy and discovery to the world of wine.

GET EXCITED:


MOMENTUM –

E-commerce: May (+60% YOY) and June (+23% YOY) are our highest non-December sales months on record, driven by the overwhelming success of our New York Wines consumer tasting and our stellar day at Wine Car Boot— as such, we have more events planned to bolster sales and grow our presence in Q3 + Q4.

Wholesale: As of 1 July 2025, we’ve already reached 91% of our full-year 2024 sales.

Team: We’re thrilled to welcome Cris Datcu (DipWSET Candidate; The Wine Tasting Shop) to GWGP Trade as a part-time sales person starting this month. Earlier this year, John Patterson joined us as Business Advisor, bringing two decades of finance experience, including CFO roles. We’re working with Julene Beckmann (Falstaff) in Vienna to develop our tourism projects; and our indispensable Marketing Lead Jennifer Bui, has also begun her DipWSET journey!

Investment terms remain consistent with our previous round:

  • £500,000 maximum total raise — investors receive ownership of 25% of the business.

  • £85K raised to date.

  • £5K minimum investment (0.25%).

  • EIS assurance confirmed by HMRC. The benefits of which may include income tax credits of 30% and further protections of your investment for certain UK taxpayers.

  • Investor perks TBC — tailored to your location.

  • We plan to close the round on 31 October, 2025

We’ve put together a short deck that outlines our vision, traction, and how we plan to grow with your support. Whether you're a seasoned investor or simply someone who believes in what we’re building, we’d love for you to take a look:

VIEW THE INVESTMENT DECK

If it sparks questions or ideas — please reach out. This next chapter is about community, creativity, and bold moves. We hope you’ll join us.

Cheers,
Dan Belmont & Team GWGP


Risk warning
Investing in start-ups and early-stage businesses involves risks, including illiquidity, lack of dividends, loss of investment, and dilution. It should be done only as part of a diversified portfolio.

1 July 2025